Online to Offline commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. Online to offline commerce, or O2O, identify customers in the online space through emails, social media, apps, etc. and draw in that target audience to offline stores.
This business model involves retailers that go all out with their offline and online strategies to capture their audiences.
Online marketing and advertising methods propel retailers to find potential customers online, increase their awareness about the product or services, and draw them to make purchases offline in brick and mortar stores.
How Can You Implement O2O Marketing In Your Business Strategy?
An O2O strategy is mostly about data. To effectively bring online shoppers to offline retailers, you have to use analytics effectively. The better you understand your buyers, the more useful the data you can collect and it will be easy to sell to them in the future. With more refined data, you can bring about a seamless and improved buyer’s journey. This, in turn, will make a stronger impression of the brand of your product and services
Provide incentives for shoppers to enter a retail store and publish and promote coupons online, on your website and social networks. You can add coupons to any online or mobile digital marketing communication channel.
Provide incentives for shoppers to enter a retail store and send targeted proximity advertisements & promotions in your retail store. Personalize and target your shopper’s in-store needs in unique and delightful ways using a beacon marketing channel.
Generate Store visits, trigger conversions, and boost your sales by offering appealing discount Coupons to your audience.
Accept payments through Digital Vouchers. The customer receives proof of the purchased value or unlocks a discount Coupon.
Start a digital loyalty program to stimulate people to come back to your business and reward repeat purchases.