Gamification combines the fun of playing a game with business information or a marketing message and data capture.
How many games do you have on your smartphone? One? Two? 20? Electronic gaming is big business. One needs only look at the plethora of new gaming systems that hit the market every year or the number of games available in the smartphone application stores for iPhones and Android devices to understand how significant the gaming industry is.
Thanks to the rise of the smartphone, people are connected at all times. Businesses should respond to this by providing Digital Coupons with gamification to the audience. This way you stimulate brand awareness, improve your reputation, and trigger conversions.
The art of adding game-elements to your Mobile Coupon strategy to offer experiences and stimulate conversions.
Typically, games have been just that – games for the sake of having fun, passing the time and racking up points or prizes. Today, savvy business owners and marketers have turned the tables of electronic games by taking charge of the industry and using it for their own purposes. This new concept, of taking an existing game or website and adding game-like components to build loyalty and increase engagement, has its own name: gamification.
The ClearLine Mobile platform provides you a web-based dashboard to consult all your Loyalty statistics. Analyze your Digital Coupons usage, activities over different venues, and money spent value. Fine-tune your future campaigns with these unique insights.
You have access to your full customer database including all the extracted contact details of your loyal customers. You are the sole owner of this data.