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To complement the physical experience at the venue, many merchants use digital experiences to spice up things.
Geo-fencing. Beacons, NFC, Wifi marketing, and Mobile Marketing Kiosks are cost-effective, user-friendly, and tempting ways to interact with your visitors.
The visitor remains in charge of whether he participates or not.
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area.
The location of a device may be determined by:
Communications may be further targeted to specific groups within a given location.
Reach out to consumers nearby with contextually relevant beacon notifications.
Proximity marketing refers to communicating with customers at the right place, the right time, and with highly relevant and personalized messages, on their smartphones – be it greeting at the entry points, special offers in the store aisles, or getting feedback on a new product.
Legacy advertisements on television, billboards, radio and flyers could be appealing, but they lack the impulsive drive to avail an offer or try a new product. However, digital technology, such as beacons, has bridged this gap between offline and online.
One of the most obvious yet powerful use-cases of NFC is tap-to-learn about a product.
Attach digital campaigns to your store’s NFC stickers, and drive in-store traffic with beacons.
Add gamification to your marketing efforts by implementing Gamified Coupons.
Provide incentives for shoppers to enter a retail store and send targeted proximity advertisements & promotions in your retail store. Personalize and target your shopper’s in-store needs in unique and delightful ways using a beacon marketing channel.
End-consumers receive beacon marketing campaigns on Native Mobile App ( iOS & Android ), or mobile wallet stored card / coupon when they are in proximity to the beacon.
Generate Store visits, trigger conversions, and boost your sales by offering appealing discount Coupons to your audience.
Accept payments through Digital Vouchers. The customer receives proof of the purchased value or unlocks a discount Coupon.
Start a digital loyalty program to stimulate people to come back to your business and reward repeat purchases.